A published author and award-winning editor, InfoSpin® principal Sandy Sampson is highly skilled in helping companies shape their rough drafts into polished communications.
Sandy is particularly adept at simplifying complex text and transforming dry business and technical information into interesting content.
Editing Services
InfoSpin provides a full range of editing services, from simple line editing for grammar and style to substantive editing, in which InfoSpin examines documents for content and tone. Substantive editing may include rewriting and reorganizing portions of text.
InfoSpin also provides developmental editing services, in which InfoSpin principal Sandy Sampson works with customers on determining content, direction, style, and appropriateness of language and layout. Developmental editing may include editorial mentoring services, in which Sandy provides detailed feedback to writers and in-house staff to help them shape and improve their own writing and editing capabilities.
Style Guides
InfoSpin adjusts tone and style to suit your requirements. Sandy is familiar with a wide range of
style guides, including The Associated Press (AP) Stylebook,
the Chicago Manual of Style, and the American Psychological
Association (APA) publication manual, among others.
InfoSpin can develop a custom style guide to meet your particular needs. In addition, InfoSpin has helped clients create layouts and templates that best showcase their content.
Writing and Analysis Services
InfoSpin principal Sandy Sampson has written hundreds of reports on a broad range of business and IT topics. Additionally, she has experience with the following types of Writing and Editing Projects:
Advertising copy
Articulating value proposition
Brochures
Business and technical writing
Business plans
Business transformation studies
Case studies/success stories
Company profiles
Competitive analysis
Copy editing
Copy writing
Direct marketing flyers
Disaster recovery plans
Documentation
Editorial mentoring
Market study and analysis
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Marketing collateral
Newsletters
Positioning papers
Product profiles
Proposals/RFPs
Sales sheets
Speech writing
Strategic planning and analysis
Surveys
Technical editing
Technical writing
Technology writing
Web content
Web site review
White papers
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E-mail Sandy for a broad list of the subject areas on which she has written.
Writing Samples
Sandy Sampson is comfortable writing about a wide range of technology and business topics. Much of the work Sandy produces is proprietary, designed for internal distribution or by subscription.
Contact Sandy directly to request a writing sample that is relevant to your needs.
In addition to proprietary work, Sandy has written for publication in trades and journals, and she is a published author of two books: Unicenter TNG For Dummies [IDG Books, 2000], and Fault Tolerance For Dummies [Wiley Publishing, 2008].
Unicenter TNG For Dummies made project editor Kyle Looper's list of the "Ten (or so) best books that I worked on." He writes:
"Author Sandy Sampson does a wonderful job of making this very difficult topic approachable.
Masterful!"
He also says:
"Sandy Sampson and Unicenter TNG For Dummies rock!! I can't decide whether this book is a weighty tome (because of its wealth of terrific
information) or just a romp (because of its light-hearted humor and approachable tone). Actually, I think that it's both! I give it five stars for
quality, and I'm not easily pleased. I'm proud to have my name in the book as one of the editors. Well done, Sandy!"
Creative Writing
In addition to business and technical writing, Sandy enjoys writing fiction. She is working on developing a series of related short stories, and when time allows, she works on polishing her unpublished novel — part history, part fantasy — about the legendary Jersey Devil.
Certified Master Writer
InfoSpin principal Sandy Sampson is a Brainbench-certified writer, with a Master Level certificate in Business Writing (testing at the 95th percentile of more than 9,100 test takers) and Technical Writing (99th percentile of more than 2,500 test takers).
In addition to professional certificates, Sandy holds degrees in English, computer science, and business. Her MBA focused on marketing and management information systems.
Sandy won McGraw-Hill's top award, the prestigious McGraw-Hill Award for Distinguished Achievement in New Product Development.
Sandy is active in a graduate-level writing program led by a University of Pennsylvania professor.
